Ant Davis

Making cyber security make sense

Everything you need to know before we work together.

Numbers last updated
Ant Davis

A big audience, growing fast.

And it keeps growing

The audience is growing fast and the space is still open. Get in early and you grow with it.

I make cyber security make sense.

Most cyber content online is either written for other security people or it's chasing whatever is trending. I take the news that actually matters and explain it in a way your mum would understand.

What happened. Why it matters. What to do about it.

I spent fifteen years doing this job inside big companies before I started doing it on camera, so I know what it looks like from both sides.

  • Started my podcast from scratch. episodes later it has listeners in over countries, has charted in , and has been relaunched for 2027 as Click Happens.
  • Founded the Secure Culture Hub, a community for people who do security awareness for a living.
  • Media Partner at the SANS Security Awareness and Culture Summit in Las Vegas and at CruiseCon, both 2026, and Panel Moderator at SANS.
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The numbers, without the spin.

All of this comes from the last 60 days, . It updates itself, so what you see is what you get. Every figure counts the reels and videos I published in that window.

Numbers last updatedPulled straight from Instagram and TikTok through Metricool, refreshed automatically every few hours. Nothing here is typed in by hand.
Instagram
TikTok
Average views per postThis is what a typical video does, rather than my best week ever.
views across reels
views across posts
Engagement rateLikes, comments, saves and shares, divided by the number of people each reel reached.
of the people a reel reaches do something with it. A typical reel reaches people
of views end in a like, comment or share. TikTok doesn't count saves
Followers
followers
followers
Instagram

Most watched in the last 60 days

    TikTok

    Most watched in the last 60 days

      Who's actually watching.

      Mostly men, mostly 35 to 54, mostly in the UK and the US.

      Instagram
      men
      aged 35 to 54

        Follower insights, .

        Don't just take my word for it.

        I was Media Partner at both the SANS Security Awareness and Culture Summit and CruiseCon in 2026. SANS also had me moderate a panel, in the biggest room of security awareness people you'll find anywhere, and I was the one holding the microphone.

        SANS Security Awareness and Culture Summit 2026, Ant Davis as Media Partner
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        SANS media partner card
        CruiseCon 2026, Ant Davis as Media Partner
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        CruiseCon media partner card

        Companies I have worked with include

          I have presented to audiences in .

          Want me at your event? Get in touch to book me to speak.

          What people say in the comments

          Awards and stages

          Ant Davis holding the Voice of Security trophy at the Security Serious Unsung Heroes Awards 2026
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          Voice of Security

          Winner at the Security Serious Unsung Heroes Awards, October 2026.

          I also won Contributor of the Year and Best Back to Basics at the European Cybersecurity Blogger Awards in 2025, and I'm a finalist for CyberVoice at The Real Cyber Awards 2026.

          Winning at the European Cybersecurity Blogger Awards
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          Human Risk talk, The Future of Cyber Security London
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          Interview on location
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          On a panel at the Richmond Cyber Security Forum
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          The podcast, refreshed for 2027.

          Click Happens: Human Cyber News with Ant Davis is the relaunched and refreshed show for 2027. Every week I go through the week's cyber news with guests and make it human. Sometimes that's someone who works in security, sometimes it's someone who has never thought about it in their life. Either way it's a real person reacting to real news.

          It's built on a feed that has already put out episodes and found listeners in over countries. It has charted on Apple Podcasts Tech News in of them, and reached the top 10 in .

          Right Click: Human Cyber Stories is a new interview series on its own feed, launching in Q4 2026. Longer chats about the human side of all this. Why any of it matters, why ordinary people are the target, and what it feels like when it happens to you.

          I'm talking to sponsors for both right now.

          Click Happens: Human Cyber News with Ant Davis
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          Podcast artwork

          Every number in one place.

          Shares, saves, new audience and everything else, laid out platform by platform so you can compare them properly.

          Instagram
          TikTok

          How working with me works.

          This audience is growing fast, and right now the space is open. Whoever comes in early becomes the brand they see week after week and come to trust, while the numbers keep climbing. The relationship builds, the audience grows, and you grow with it.

          I don't really do one-off posts. A single video gets seen once and forgotten by the weekend, and that's not good value for you or me. What actually works is when the audience sees a sponsor turn up again and again, in content they already trust, over a few months.

          So I'd rather build something with you. A run of placements across Instagram, TikTok and the podcast, shaped around whatever it is you're trying to do. Tell me what that is and I'll put a proper proposal together with pricing.

          One thing I won't do is sell guest spots. Nobody pays to appear on the podcast and nobody ever will. Sponsorship is an ad, and it's clearly labelled as one.

          Ant Davis speaking on a panel at the Richmond Cyber Security Forum
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          Let's talk.

          Tell me who you're trying to reach and I'll give you an honest answer on whether this audience is right for you.

          Kindred Cyber Ltd. Based in the UK, happy to work with anyone anywhere.

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